OXO Gourmet Coffee
OXO takes on pour-over coffee with its signature experience and ergonomics. The countertop pairing brings a no-frills experience to prosumers. The hourglass-shaped conical burr grinder creates a uniform grind through a push of a button, while the rigorously-balanced gooseneck kettle unlocks the ground’s full flavor.
Project completed while at Smart Design, 2016
Role: concept and development lead
Grind, with OXO Conical Burr Grinder
Reduced to the premium essentialsOXO was looking to create a prosumer grinder for under $100USD in the competitive market. Our approach was to celebrate the premium conical-burr grinder, while replacing a digital interface and scale component with a timer-based interface. Its contrasting graphics and hourglass profile give a timeless and iconic presence. The design even has a clever cup design, which minimizes mess from static coffee grounds with a one-step transfer.
Spill-free bean hopper with locking mechanism
Brew, with OXO Gooseneck Kettle
Analog kettle with thermometer and convenient digital kettle
Deliberately balanced pivot point for a precise pour